Your brief will be answered professionally and to a high standard.
I am a copywriter with over 18 years experience of managing in-house communications strategies, implementing corporate design overhauls and writing internal and external marketing communication. This includes but is not limited to writing newsletters, corporate brochures, annual reports, sales and lead generating advertisements and public relations.
I understand the importance of the brand, not just in terms of design but also the tone of voice and nuances required in the communication to target readers.
I have experience in all the directions: from business writing to business or to consumer, and of consumer writing to business.
Some of the projects I have worked on recently include:
Sensitive Letters
That is, the writing of professional letters that have required careful wording to try to achieve clear objectives in volatile or conflict situations. Being direct and to the point but without being aggressive, and always aiming for the win-win outcome.
Sales Material
Always working to express the facts clearly and honestly, to express benefits believably, and to write the whole package in language that engages and encourages the readers' involvement and that tries to tickle and guide them to the right responses.
Technical Writing
Some subjects are difficult to express clearly. Technical and professional jargon can sometimes obscure the underlying points that are being made. I have experience in making difficult subject matter more accessible for the people who are meant to read it.
If you have a project that you need help with, I would be delighted to discuss it with you.
Please call me on 07982 123 571
