copywriting

Experienced Copywriter

Submitted by Jenny Macpherson on Sat, 05/09/2015 - 22:02

Your brief will be answered professionally and to a high standard.

I am a copywriter with over 18 years experience of managing in-house communications strategies, implementing corporate design overhauls and writing internal and external marketing communication. This includes but is not limited to writing newsletters, corporate brochures, annual reports, sales and lead generating advertisements and public relations.

I understand the importance of the brand, not just in terms of design but also the tone of voice and nuances required in the communication to target readers.

I have experience in all the directions: from business writing to business or to consumer, and of consumer writing to business.

Some of the projects I have worked on recently include:

Sensitive Letters
That is, the writing of professional letters that have required careful wording to try to achieve clear objectives in volatile or conflict situations. Being direct and to the point but without being aggressive, and always aiming for the win-win outcome.

Sales Material
Always working to express the facts clearly and honestly, to express benefits believably, and to write the whole package in language that engages and encourages the readers' involvement and that tries to tickle and guide them to the right responses.

Technical Writing
Some subjects are difficult to express clearly. Technical and professional jargon can sometimes obscure the underlying points that are being made. I have experience in making difficult subject matter more accessible for the people who are meant to read it.

If you have a project that you need help with, I would be delighted to discuss it with you.

Please call me on 07982 123 571

Tags: 
copywriting
professional copy
importance of brand

Copywriting to the point of sale

Submitted by S. Ayeles on Sat, 05/09/2015 - 00:00

 

Copywriting is for sales

I'd like you to call me on 07982 123 571, so that you can be more successful with your sales objectives.

You will be guaranteed a beneficial copywriting service and some magnificent, effective copy.

Together with you I'd like to discuss the challenges that we're facing whilst trying to sell and to devise a clear set of realistic goals that you'd like to achieve.

And then reach them.

Today's selling platform is mainly but not exclusively the internet. That's where all the copy is going and it's a fiercely competitive market place. Google, and then, not far behind, Facebook have taken the lion's share of the online sales spend. For every keyword, prime or long tail that you might target there is a plethora of competitors stealing your exposure.

Increasingly more demographic and sociographic segmentation and behavioural histories rather than just search requirements are defining the ways they can reach your customers.

In short we're being outgunned and outmarketed and it's becoming more difficult and more expensive to sell any product or service. We have to be more focused and targeted ourselves in order to compete.

I can help you plan a campaign.

Big budgets are being spent on marketing often in the tens and even hundreds of thousands of pounds a month and companies with those sorts of budgets can afford months of research.

It would be nice to see what they're up to and to compete with them directly, if not with that sort of budget, certainly with the quality of offering.

Please call and I can help you set focused objectives and compete head on.

If you'd like to start I'm available all day including evenings and weekends, and if I don't answer directly, please leave a message and I'll call you back at my earliest break.

I can offer you a clear direction, great copy and a fresh and direct approach to your problem.

Call me on: 07982 123 571

The point of copywriting is to get directly to the point.
 

Tags: 
copywriting
writing sales copy